The four components of the concept of fast fashion

Hire Writer That is to say, clothing firms, which are adopting global or offshore sourcing strategy, are not noninsured to have more competitive advantages as before. However, the question is:

The four components of the concept of fast fashion

Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Efficiency — the optimal method for accomplishing a task.

BREAKING DOWN 'Fast Fashion'

In this context, Ritzer has a very specific meaning of "efficiency". In the example of McDonald's customers, it is the fastest way to get from being hungry to being full.

The four components of the concept of fast fashion

Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.

This allows people to quantify how much they're getting versus how much they're paying. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money.

Workers in these organizations are judged by how fast they are instead of the quality of work they do. This also applies to the workers in those organizations. Their tasks are highly repetitive, highly routine, and predictable. Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization.

By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them. Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served.

A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste. He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.

De-McDonaldization[ edit ] Organizations have been making an effort to deny the rationalization of McDonaldization. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.

Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value. In fact, the more the company adjusts to local conditions the more appeal the scientific calculations of the specifically American product may be lost.

At the end of the day, McDonald's is a contributing factor to globalization. Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes. The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new.

Offenders are classified by security level and sent to facilities deemed capable of adequately incapacitating prisoners in their risk category.Fast fashion follows the concept of category management, which more closely links the manufacturer with the consumer in a mutually beneficial relationship.

Fast Fashion: exploring how retailers get affordable fashion on to the high street - MBA Case Study Answers.

Discuss how supply chain management can contribute to the marketing success of these retailers. Discuss the central components necessary for the fast fashion concept to work effectively.

The concept of fast fashion is widely regarded as being a fairly new concept that originated from brands like Zara being able to sell trends at record speed for affordable prices, but "fast. Investigaciones Geográficas, Boletín del Instituto de Geografía, UNAM IN n di i Global production chains in the fast fashion sector, transports and logistics: the .

The International Review of Retail, Distribution and Consumer Research Vol.

The four components of the concept of fast fashion

20, No. 1, February , – Fast fashion: response to changes in the fashion industry Vertica Bhardwaj* and Ann Fairhurst Retail and Consumer Sciences, The University of Tennessee, Knoxville, USA (Received June ; final version received October .

Fast fashion is the concept where retailers adjust their business strategies to get the latest trends into the store in shortest possible way (Barnes & Lea- Greenwood, ).

Fast Fashion Definition | Investopedia