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Understanding the possibilities of the latest technological advances is imperative for modern-day hoteliers. In addition to fulfilling guest demand for wireless internet access and online reservations, technology acts as the gateway to improved operational efficiency and effective marketing techniques through the likes of social media.
But, while most operators are aware of this, the extent to which they are willing to invest in new technology varies significantly. Timetric has conducted a series of surveys on the subject, published in Februarywhich have revealed some interesting results.
Among hotels classed as 'other' those outside the luxury brackethowever, anticipated investment levels were much lower. Guest satisfaction One of the most significant factors driving tech-budget increases is the relatively short lifespan of many technologies, along with the need for regular updates.
The growth and use of consumer technology is also playing a significant role. Burrowing more deeply into the specifics of where hoteliers are investing, there is a reassuringly strong correlation between what is on offer and customers' technological expectations.
In the luxury sphere, Wi-Fi, online reservations and high-speed internet access are the most commonly offered services, the first two of which are also among the most in-demand facilities by customers.
The key discrepancy between what guests want and what hotels provide lies, intriguingly, in television facilities: As a direct result, demand for satellite televisions is expected to rise across the luxury industry.
Already this year, the Hilton group has opened its twelfth DoubleTree hotel chain in China's Fujian province, offering guestrooms with 'advanced facilities', including LCD flat-screen televisions with international satellite stations, MP3 alarm clocks and in-room climate control.
Top areas for investment Along with pleasing customers, technological investment is also a chance for hoteliers to significantly improve operational efficiency. The key advantages of these systems are significant savings in energy bills and a boost to hotels' green credentials, helping to attract customers and meet corporate social responsibility targets.
The level of sophistication available is impressive. In December last year, Park Hyatt Chicago announced the installation of EcoInsight energy management thermostats, integrated with Telkonet's Recovery Time technology, in its guest rooms to control its heating, ventilation and air-conditioning HVAC systems.
Each of the guestrooms, including 13 suites, is evaluated to determine its energy-efficient temperature based on internal and external environmental characteristics.
Installed with software-based relay control and fan speed configuration, the technology helps to measure, verify and provide detailed analytics of the HVAC systems. Telkonet's EcoCentral management platform communicates seamlessly with our workflow management software, HotSOS, allowing the maintenance team to carry out repairs before a problem HVAC unit disturbs a guest.
For those hotels outside the luxury sphere, Wi-Fi access, efficient energy management systems, eco-friendly technology and system integration were also the most popular investment areas, although the number of hoteliers willing to spend was predictably lower.
Going social The burgeoning social media sphere is also attracting the attention, and money, of hoteliers.
Of all industries, hospitality has the most opportunity when it comes to using social media. It is about building relationships and one-to-one engagement, which is what hospitality has been about since its inception. Therefore, even though the technologies are new, the ideas that they facilitate remain the same.I am about to develop a online hotel reservation system using php and mysql I have some doubts about my current database schema and the business logic to get the hotels in which rooms are free between two particular dates.
Hello Colleagues: You are invited to participate in our survey for Online Hotel Booking Questionnaire for New Agencies. In this survey, approximately one person from your organization will be asked to complete a survey that asks questions about your current hotel booking process and systems.
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