Shyam Prasad Abstract Students of management are often told that marketing is both a science as well as an art. However, in view of ever evolving practices and methods in marketing it makes an interesting topic to investigate once more. Science and Art In more than two decades of selling and a decade of teaching marketing, I have often come across the question as to what is marketing.
Is marketing an art or a science? The answer is yes. Marketing is both - an art and a science.
Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing. Marketing Science Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways.
For every marketing action there is a reaction. The science is in anticipating the reactions to your actions.
Marketing Art Marketing is an art because marketing is about appreciating the nuances of human behaviors. Beauty is in the eye of the beholder. Marketing Science Marketing is a science because marketing is about measuring and analyzing the numbers.
How many prospects do you reach? How many people read your message? How many do you convert to buyers? How much do they spend? How many buy again? These are mathematical questions and answers and important to the success of your marketing.
Math and accounting are important sciences to your business. Marketing Art Marketing is art because marketing is about creating a demand for your product. Some of that demand is immediate and some of it is in the future. You can try to use science to predict the future part but you might pick a number based on art.
There is always an unknown aspect that we attribute to art. Marketing Science Marketing is a science because the most common question is "How much money should I spend on marketing?
Marketing Art Marketing is an art because there is the issue of branding which is difficult to measure. To generate a good return on your marketing investment requires a creative approach."Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' .
Apr 11, · Later this month, Oracle will bring together modern marketing leaders from dozens of industries to discuss the art and science of their work. Following are some of the social marketing-related. Apr 11, · Later this month, Oracle will bring together modern marketing leaders from dozens of industries to discuss the art and science of their work.
Following are some of the social marketing . 4. Marketing would have the ability to answer the “why.” As marketers, one of our main tasks is to create messaging that positions the products and services we provide within the marketplace.
Some brands are very good at creating this messaging, and other have problems making their messaging resonate.
Marketing Art or Science: What the Experts Say Tombrakos makes the case for the importance of art in marketing, largely based on the importance of storytelling in getting consumers to notice and relate to your brand. Demand creation is about creating a demand for your product or service through the application of both art and science in equal measure to offer something so compelling, differentiated and relevant, that customers for your offering are created.
This is the difference between creating a market and participating in .